Tend Fall 2026 – Mara Glatzel

Radically Re-Organize Your Life

Around You + Your Needs

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12 Weeks of Coming Home to Yourself

for good

You know how your boss takes their coffee. You know how much milk is left in the fridge, which kid needs the crusts cut off, and which friend needs a check-in text today.

You can name what everyone around you needs in ten seconds flat.

So here's the question: When's the last time you knew, with that same certainty, what you needed?

You're holding everyone else. But who is holding you?

Tend is a 12-week group coaching program built for exactly this moment, the one where you're tired enough to finally stop putting yourself last. Tend is for the human who has spent her whole life knowing exactly what everyone else needs, and is finally ready to turn that same attention toward herself.

It starts with believing your needs are real. Where it ends is somewhere you might not believe yet: genuinely loving living in your own life.

You're not new to this.

You've read the books. You've gone to therapy. You've bought the planners and the bath products, and you can explain attachment styles at a dinner party. You’ve saved a BUNCH of reels about how you want to be living. You know things.

And still. The minute someone pushes back, you fold. You say "never mind, it's fine" so fast you barely notice it happening. You litigate every need in your head, asking: Am I actually tired, or am I just being lazy? Is this a legitimate need or am I being dramatic? You check with everyone else before you'll believe yourself.

But something in your life is shifting right now.

A job you finally left. A relationship that ended or changed. A season of caregiving pushing you beyond your absolute brink. A burnout you can't white-knuckle your way through anymore.

Everything's a little up in the air, and some quiet part of you already knows: My needs are the doorway to finding solid ground again. You've just been pushing them to the bottom of the list for a very long time.

You can't help but wonder if this is just what it means to be an adult. Handle everything, feel like a shell, repeat.

It's not.

Your needs are not the problem. They never were.

The chasm in your relationship with yourself is the problem, and a chasm can be bridged. Real practice, in good company, is what bridges it.

Welcome to Tend. Twelve weeks to close the gap between knowing your needs exist and believing they deserve to be met.

Over our season together, we'll build the whole bridge: Radical self-responsibility and self-attunement, responsive self-care, self-trust, and finally, self-love. Not as concepts, but as a daily, doable practice, held in a circle of the best humans on the internet doing exactly the same brave thing.

Of course this feels unfamiliar. You might not even know what's on the table TO need. Not because you're not paying attention, but because nobody showed you. We were raised in a culture that measures worth by productivity, not by how alive you feel inside your own life. Role models for this kind of tending were rare, if they existed at all. You were never going to find your way here by accident.

You're not starting over. You're starting from the actual beginning.

Because self-trust is built through practice, not hoarding insight. You cannot read your way into it. You have to live and feel your way into it, in real time, with support, while your actual life is happening.

You've been collecting insight for years. The recipe for actually using it is simpler than you think and harder than you want: practice, repetition, and being witnessed while you try.

That's the work we do in Tend.

"After Tend, I am feeling more deeply at home in myself than I've ever felt in my entire adult life."

- Carrie

Let's be honest about the self-care you've been sold.

The self-care we are sold is prescriptive and bullshit. It is meant to sell you a fix and maintain the gap between who the overculture wants and needs you to be, and the wild, human truth of who you are.

You were raised in an overculture that prays at the altar of busyness, that taught you to earn safety and belonging by anticipating everyone else's needs, and that called you "so easy, so low-maintenance, such a pleasure to have in class" while the part of you that had needs got quieter and quieter.

The overculture handed you a bubble bath and a 10-step morning routine and told you that if you were still exhausted, the failure was yours to optimize.

It taught you that rest is a reward you earn after the to-do list is done. (The to-do list is never done. That's its whole personality.)

This is why nothing ever soothes the ache.

The ache is to be seen, known, and specifically tended to.

Other people’s solutions are going to miss 100% of the time. This is by design to keep you aching, yearning, BUYING, and trying to earn your way to the care you require.

You inherited this system. You do not have to carry it forward.

It's not your fault. And, in the way that only both can be true at once: It is your responsibility to show up differently if you want to LIVE differently. Nobody else is coming to drag you into the center of your own life.

You can have the care and deep ease that you are yearning for.

The question is: what are you ready, able, and willing to do differently in order to have it?

In Tend, changes are specific, small, and intentional on purpose.

Alumni don't come out the other side with a brand new personality. They come out with a different relationship to the ordinary moments of their day:

You'll hear the quiet voice that says I'd like another coffee, I'd like to go outside, I'd like the other crackers. And instead of calling it stupid, you'll say yes.

You'll go from "something feels off" to "I need twenty minutes alone when I get home from work." You will have the words to name what you need, built through daily practice.

"I need rest" will stop being followed by a cross-examination. Your needs become data, not a debate.

You'll notice the moment you're about to say "never mind" and, more and more often, you won't.

You'll hold a boundary while someone is visibly disappointed in you, and survive it.

You'll keep small promises to yourself, and feel something you haven't felt in a while: the beginning of actually trusting yourself to follow through.

You'll use your favorite mug. Every day. Just because.

One Tend alum described her shift as falling asleep in silence for the first time in years, no screen, no noise, just her own company feeling safe enough to rest in. That's the kind of outcome we're after here.

Uninstagrammable, maybe, but enormous.

The Tend Framework:

Weeks 1 - 4:

Attunement
(Notice + Name)

You have needs. Having needs is not a problem to be fixed. Your needs are the best, most alive part of you. You will learn to climb back into your body, start tracking what it's telling you, and build your personal needs vocabulary from scratch.

Weeks 5 - 8:

Stepping into Radical Self-Responsibility (Build Trust)

You are allowed to need what you need. You will heal the old stories about what it means to have needs, practice collecting real data from yourself, and start unhooking from the socialization that put you last on your own list.

Weeks 9 to 12:

Coming Home to Yourself (Staying By Your Own Side)

You will practice self-talk that rebuilds rather than erodes, advocating for your needs even when you feel uncomfortable, and building the sustainable systems that carry this work long after our season together ends.

Integration weeks are built in throughout Tend by design, because change needs to settle into your body.

Here’s what you’ll receive during our season together:

Weekly lessons curated with DOABLE practices, micro-experiments, guided meditations, and journal prompts.

A care package on your doorstep, including your Tend workbook. Thick pages, room to scribble, made to be used and not preserved. Care packages are my love language, so you already know it will be magnificent.

The private Tend podcast. Every lesson and every call is ready to walk with you, ride in the car with you, and keep you company while you fold the laundry.

Weekly live Q&A calls with me. Real coaching, real community, where nothing is off the table. Every call is recorded and in your classroom and private podcast within 24 hours for you to tune into at your leisure.

Three powerful pieces of energy work during our 12 weeks together. Each one is rooted in Tend-enriching intentions and supports your emotional needs as you move through our season together. This is the layer of our work that reaches the places words don't quite get to, running quietly beneath the practices and lessons. Nothing additional for you to do. Something more for you to receive.

The full workshop library the minute you say yes, including…

The Ask (my complete framework for asking for what you need without self-abandoning, plus The Words When You Have None, a script library for 15 real-life scenarios)
Cycles & Seasons
Holiday Boundaries
Community Activism Without Burnout, and more.

I'll point you toward these bonus resources as the moment arrives in our work together, so it's targeted support when you need it, never a pile of homework.

Most importantly: Tend is not another thing to do.

I know that fear is sitting in your chest right now because nearly every human who joins arrives carrying it. So hear me: Everything in Tend is bite-sized on purpose. There is no falling behind, because there is no behind.

You're warmly invited to be a C+ student, to do half the workbook, to watch recordings in your pajamas three weeks late. Alumni who did exactly that still walked away changed.

One told me she barely touched her workbook last round because her season didn't have room for it, and the permission to set it down without shame was the work.

You don't have to be good at Tend. You just have to keep showing up, imperfectly, in whatever way this season allows.

"What a gift to practice these small changes each day!"

"I joined Tend expecting I could fix my burnout by creating a perfect little plan to tend to my needs. I left Tend with a deeper understanding of how to pause and actually reflect on what I need with a recognition that it is always changing. It made me feel more accepting of myself with an appreciation for how to accommodate myself day by day (or hour by hour, or minute by minute depending on my mood- ha!) instead of feeling like I have to be consistent every day or I fail. What a gift to practice these small changes each day!"

— Kait

"The work with you is so doable and so impactful."

"I had tried sooo many things. Therapy, which was great. But also a zillion self-help books, TED talks, other online courses in happiness and well-being, but nothing quite hit the spot the way Tend did. I so appreciate you, Mara, as a coach and guide because you don't give any answers. You ask questions and help people find their own answers inside of themselves."
— Giovanna

I came away feeling more in tune with myself and more connected to what actually matters to me.

"Tend couldn’t have come at a better time! I’ve always been the one who shows up for everyone else, but I realized I had very little of that same energy left for myself. Over the twelve weeks, Mara helped us to understand our own needs in a much clearer way and to take them seriously without guilt. The sessions were thoughtful, practical, and a great mix of videos, worksheets and live group calls. I came away feeling more in tune with myself and more connected to what actually matters to me. I’m so glad I did it and would recommend it to anyone."

- Kylie

"...it becomes part of how you do things."

"I often think of courses as another thing to do. But if you think about it instead as a chance to practice regularly over a period of time, certain techniques, certain practices, that's really what it is and that's hugely helpful because it becomes part of how you do things." — Laura H.

"Tend is both a nest and also a swift push out of the nest." — Anna Marie B.

What do you need?

join Tend

3-month journey

12 weeks of prompts, practices + rituals to support you in honoring your needs

Weekly 90-Min Q&A calls with Mara

Three pieces of energy work across our season, supporting your emotional needs

Private podcast to listen to lessons + recordings on the go

Welcome care package with Tend workbook 💌

The full on-demand workshop library, including The Ask + The Words When You Have None

Lifetime access to the course materials + future updates

PAY IN FULL $2100

PAY X 4 MONTHLY PAYMENTS OF $525

join Tend

+ 1:1 Sessions

Everything in Tend

Plus 6 private 60-minute sessions with me across our season together

Only four two spots available

PAY IN FULL $4000

PAY X 4 MONTHLY PAYMENTS OF $1000

3% of profits from Tend will go to Summer of Sass - a vital program in my community that transforms lives by offering a much needed break to LGBTQI 18-20 year olds from oppressive areas in the US by offering them a summer in the welcoming community of Provincetown, Mass to live + work where they are celebrated.

Tend is for you if...

You're the responsible one, the oldest daughter archetype, the people pleaser, the one who handles everything, the friend everyone calls. Oldest daughter or not, you know if this is you.

You want to feel radiantly alive, but the moment you try to tend to yourself it becomes another item on the to-do list, another thing to do right.

You spend daily mental energy litigating whether your needs are even legitimate, or whether you're just being dramatic.

You abandon yourself the minute someone else needs something, so fast you barely notice it happening.

You want to ask for what you need, but the fear of being too much keeps you silent.

Something in your life is shifting right now, and you want to walk into the next chapter differently than you walked out of the last one.

You've done some of this work already. You're ready to stop knowing about it and start living it.

Tend is not for you if...

You're looking for a quick fix, a rigid meal-plan version of self-care, or ten correct steps handed to you in the right order.

You'd rather keep the conversation on everyone else's patterns than get curious about your own.

You need your needs to stay neatly contained and never inconvenience anyone, including yourself.

If you read that last list and felt a flicker of recognition, Tend probably is for you, if you are willing to get into it with us.

You've read the books. You've gone to therapy. You've bought the planners. And you're still lying awake wondering why your life doesn't feel the way you wanted it to.

That's not a you problem. That's an insight-without-practice problem.

Practice is the entire thing we do in Tend. And yes, the humans who show up here are notoriously good at circumnavigating the discomfort of being “caught in the act of doing something new.” (So am I.) We’ll do it together.

"What Mara helped me do in Tend was take all those things I had been working on and go DEEP, to root down and build a big, solid foundation for my bespoke self-care, not just dabble in the top soil. She personally understood so many of the barriers that were keeping me exploring on the surface.

- Gillian

"All of my life, I have been told that I am "too needy." I read Mara's book and was blown away by her ability to look unflinchingly at the way society expects women to be EVERYTHING TO EVERYBODY ALL THE TIME, and her audacity at telling us that, in fact, we must turn the mainstream paradigm on its head: we must pursue our joy like our lives depended on it – because it does."
- Lenora

Hey There. I'm Mara

she/her

I'm a coach, writer, podcast host, and self-proclaimed World's Neediest Human. I quite literally wrote the book on needs: Needy: How to Advocate for Your Needs and Reclaim Your Sovereignty.

(I recorded the audiobook myself, and if you're the kind of person who needs to hear things more than once for them to stick, I think you'll love it.)

I'm a queer, femme single mother of two spectacular daughters, a recovering control freak, a burnt-out oldest daughter on a long healing journey, and a human who deeply understands the impulse to push my needs to the bottom of a very long to-do list to prove my worth.

I used to look at people who treated their lives as a frontier for play, who didn't define their worth by their productivity, who acted as their own permission granters, and think: must be nice.
Friend, that's how I live now. And it absolutely is.

Tend is the school and community I wish I'd had. It's my answer to the question of how to live in a way that's infinitely more delicious, satisfying, and grounded. Not by adding more to your plate. By finally, radically, putting yourself on it.

I am on this journey with you. I haven't arrived. No one does.

I hope you'll join me.

Mara is the cheerleader you need on your support squad. She will teach you how to make tiny but impactful changes in your daily life – all the while surrounding you with love and compassion.

"Mara has such a great handle on all the objections that the world throws at us when we try to prioritize self love – it's like she reads my mind and then offers both wise words and practical tools."
- Amy

"Mara is the real deal in self-help and self-improvement. In a sea of people giving ‘professional’ advice that amounts to platitudes, Mara provides concrete strategies for making people's lives better, wherever they find themselves."
- Allison W.

So here's my invitation, and it's really a stack of them:

Yes to another coffee, the good mug, the crackers you actually wanted. Yes to twenty minutes alone when you walk in the door. Yes to rest before you've earned it. Yes to saying the need out loud, even with your heart pounding. Yes to the humans who'll practice alongside you, because permission loves company. Yes to the season ahead of you, entered tended instead of white-knuckled. Yes to yourself. The human beneath the many hats you wear each day.

Yes. Yes. Yes. Yes. YES.

What are you waiting for? I mean it. Sit with that answer for a second.

If the answer is "until things calm down," I have bad news, delivered with love: A better time to take care of yourself isn't coming. This is work you can do in the hard seasons, not after them. That's the whole point of it, to support and tend to yourself when you need it most.

Feeling nerv-cited? Good. That flutter is how I know you're ready. You can be afraid AND ready at the same time. (You will get lost AND you will come home. Tend is rooted in big both/and vibes.)

Consider this your letter-pressed, embossed invitation.

:: throws biodegradable glitter & confetti in the air ::

Say YES to Tend (+ yourself!) NOW

"Tend changed my life. I now think of things as before Tend and after Tend." — Justine

"Mara's constant presence and availability helped me to grow in self-trust and to be present to myself as she was present to us. There is peace and truth in your presence. You are generous with your very whole self. Just being in the circle, energetically matters to me every day. I have learned how to stay by my own side and to tell myself the truth. This is everything."
— Sarah F.

"Through Tend, I developed a clear understanding of what my needs actually are, rather than what I think they 'should' be or what makes a pretty picture for social media. Because of the depth of the material and the length of the program, I developed sustainable self-care. There was time and space to practice, to return back when I found myself burning out."
— Kathryn

Our fall season together:

September 27 - December 20, 2026.

Welcome call on Monday, September 28th at 7pm Eastern to kickstart our time together.

Weekly Q&As on Thursdays at 12pm Eastern (10/1 - 12/17).

Please note that our call the week of US Thanksgiving will take place on Monday, 11/23.

We will have two additional evening workshops together on Mondays at 7pm Eastern on 11/2 and 12/14.

Every call is recorded and posted to our classroom and private podcast within 24 hours.

Doors close for Tend close Sunday, September 20 at midnight ET, or when our circle fills.